Clean Team // IntegriServ // Duncan & Sons
UX/UI, CMS Web Development, Print Design, Google Ads
During my time at Web Works Marketing, I worked on a variety of design and development tasks for Clean Team, a leading provider of commercial cleaning services. I utilized SpaceCraft, a user-friendly CMS web design platform, to maintain and update the Clean Team website. My responsibilities included adding key content sections, such as the "Our Commercial Cleaning Services" section, optimizing for SEO with city-specific landing pages, and enhancing the site’s visual hierarchy and user experience. Additionally, I contributed to Clean Team's digital marketing efforts by designing infographics, maintaining client communications through monthly postcards, and creating impactful advertisements for various cleaning brands under the Clean Team umbrella, including IntegriServ and Duncan & Sons.
Strategy
To boost Clean Team’s SEO performance, I aided in a targeted strategy focused on optimizing individual city pages. These pages, designed to rank for high-traffic areas Clean Team serves, were enhanced to target local searches. Each page was updated with localized content, including city-specific keywords and descriptions that aligned with Clean Team's services in those regions. This localized approach allowed Clean Team to rank higher or maintain their high rank in search results for each specific area.
Skills
• UX/UI
• CMS Web Development
• Layout Design
• Adobe Creative Cloud
• Project Management
• Google Ads
• Print Design
Clean Team City Page Overhaul
CMS Web Development, Layout Design
As part of the SEO strategy for Clean Team, I focused on overhauling and standardizing the city pages for the company's 15 most active regions, as identified through Google Ads performance data. By targeting these specific regions, I was able to create tailored content that reflected Clean Team's services in each area, while keeping the design and layout congruent across all pages. The updates included integrating location-specific keywords, landmark imagery, and adding photography of local staff to appeal to each market.
Retargeting Ads
Google Ads, Digital Marketing
I designed retargeting ads for IntegriServ Cleaning Systems, that were later implemented through Google Ads, to re-engage those who had previously visited the website but hadn’t caused any conversions. These ads highlighted services, such as workspace cleaning and free quotes, aiming to increase brand relevance and drive increased conversion results.
Postcard
I designed a monthly postcard for Clean Team to showcase their expertise in commercial cleaning and highlight why businesses should partner with them for their cleaning needs. The postcard emphasized Clean Team’s experience, reliability, and eco-friendly cleaning practices, with strong calls to action encouraging potential clients to contact them for customized cleaning solutions. The design featured professional imagery and a clean layout, reflecting the company's commitment to high-quality service.
Digital Marketing, Print Design
Duncan & Sons Print Advertisement
A print advertisement was created for Duncan & Sons' Building Maintenance to be featured in Blueprint Magazine, a publication that targets facility professionals and construction leaders. The ad focused on showcasing Duncan & Sons’ expertise in providing commercial janitorial services to businesses in the Knoxville, Tennessee area. The design aligned with the brand’s image and branding, highlighting their continued commitment to high-quality janitorial services to attract potential clients.