Locator Guys
CMS Web Development, UX/UI, Digital Marketing
Locator Guys provides professional-grade sewer cameras and underground utility locating equipment to contractors across the United States. To support their growing focus on sewer camera sales, I developed a detailed website redesign proposal in Adobe Illustrator that included layouts for the homepage, product listings, brand selections, repair services, and training resources. This proposal played a key role in influencing the redesign of Locator Guys’ official Sewer Cameras page, which now features updated strategic copy and a more user-focused design layout.
Beyond the proposal, I also contributed directly to Locator Guys' live Shopify and SpaceCraft site. I helped revamp the Sewer Cameras page to improve navigation and clarity, and created over 10 branded banners to organize product listings by manufacturer. Additionally, I introduced a Used Products section, complete with labeled photography and descriptive copy. To enhance user experience and promote sales, I designed a site-wide promotional banner that also highlights their financing options and sales, helping customers save money.
Strategy
To support SEO and improve ad performance across these projects, I used ChatGPT to develop keyword-rich copy tailored for high buyer intent. By crafting refined prompts and detailed AI personas, I generated optimized product descriptions and headlines aligned with search behavior found within Google. This AI-assisted content strategy helped boost Locator Guys’ visibility in organic search and enhanced the effectiveness of their Google Ads Performance Max campaigns once implemented.
Skills
• UX/UI
• Layout Design
• Research Based Design
• Google Ads
• CMS Web Development
• Organization and clarity
• Marketing
Locator Guys // C&S Solutions Sewer Cameras
CMS Web Development, Digital Marketing
To better highlight Locator Guys’ expanding focus on sewer inspection equipment, I helped redesign the Sewer Camera page with a cleaner layout and simplified navigation. The updated structure organizes products by brand using custom banners and incorporates clear, informative copy to guide customers through their purchasing decisions. This redesign not only improves the user experience but also supports Locator Guys’ positioning as a leading supplier of sewer camera solutions.
Locator Guys Sewer Camera Banners
CMS Web Development, Digital Marketing
These 10 sewer camera brand banners are placed across Locator Guys' product page to highlight the range of brands available below them. Each banner is designed to give viewers an immediate impression of the brand by showcasing its logo, colors, and most popular selling product through Locator Guys, helping customers quickly identify and navigate what to buy.
Camera Guys Website Mockup
The Camera Guys proposal was a rebranding concept for Locator Guys, focused on enhancing their online presence for selling sewer camera equipment. Created in Adobe Illustrator, the mockup included sections for the homepage, brand selection, product listings, repair services, and training resources. Interactive elements, such as responsive provider graphics with brief descriptions and product imagery, were incorporated to improve user engagement. The photo imagery used in the proposal was sourced from Locator Guys, brand provider websites, and stock photography to create a professional and cohesive visual experience.
UX/UI, Prototyping
Locator Guys Shopify
I contributed to the Locator Guys Shopify storefront by adding a new "Used Products" section, which includes product pages with labeled photography, detailed copy, and backend data to improve organization and user experience. Additionally, I designed a visually appealing banner for the site’s header to inform users about available financing options, helping increase visibility and customer savings.