South Side 6
Branding, UX/UI, Web Design, Digital Marketing
South Side 6, a well-known Mediterranean restaurant in Bowling Green, Ohio, was in need of a full website redesign and visual rebrand using the SpaceCraft CMS platform. Working alongside South Side 6, I refreshed the logo, introduced a new color palette, and streamlined the site layout for clarity and ease of use. The updated site features improved navigation, enhanced visual hierarchy, and interactive elements like online ordering and daily specials, designed to boost customer engagement while staying true to their roots.
Strategy
The South Side 6 rebrand was guided by a respect for the restaurant’s cultural identity and the personal style of its owner. The new color palette was inspired by the owner’s favorite color, burgundy, creating a personal and authentic visual connection. Typography choices nod to the restaurant’s heritage while subtly referencing its original serif-based logo. Above all, the strategy for their sites new design prioritized a clear, intuitive user experience. High-quality food photography, taken in collaboration with a local photographer, was integrated to make online ordering feel clear and intuitive.
Skills
• UX/UI
• Branding
• Layout Design
• CMS Web Development
• Prototyping
• Typography
• Adobe Creative Cloud
• Project Management
South Side 6 Logo Redesign
Branding
The South Side 6 rebrand was shaped by a blend of identity, personal expression, and local familiarity. The updated typography draws inspiration from the spirit of the original logo, ensuring brand continuity. A refreshed color palette, based on the owner’s favorite color, adds a personal, authentic touch. To honor the restaurant’s iconic presence in downtown Bowling Green, a secondary logo variation was created featuring a silhouette of the building itself, refining its visual familiarity to strengthen community connection.
South Side 6 Website Overhaul
The redesigned South Side 6 website was built to be clean, easy to navigate, and visually engaging. Special attention was given to mobile accessibility, as most users browse and place orders from their phones. The layout prioritizes readability and speed, supported by high-quality food imagery that brings the menu to life. Interactive features like daily specials and online ordering were integrated to enhance the user experience and support the restaurant’s day-to-day operations.